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Isagenix Press Release

Isagenix Focus of October Issue of Your Business at Home Magazine


The October 2006 issue of Your Business at Home magazine reports on the phenomenal Isagenix story.

CHANDLER, Ariz. – Aug. 21, 2006 – Your Business at Home, a national newsstand magazine specifically for direct selling companies, will feature Isagenix in its October issue. The issue will be sold at bookstores nationwide beginning in September—including Barnes & Noble, B. Dalton, Borders and Hastings—and will also be available for Isagenix Independent Associates to order additional copies to use as a sales tool.

The magazine, featuring Isagenix Co-Founders Jim and Kathy Coover on the cover, includes up-close-and-personal profiles on more than a dozen Isagenix Independent Associates, stories and testimonials about Isagenix products, and an article on best-selling Mars Venus author John Gray and his line of products distributed by Isagenix. In addition, the issue has articles from such renowned business advisors as Jack Canfield, Robert Kiyosaki, Paul Zane Pilzer and Cynthia Kersey. Also included is a companion DVD/CD.

"Each issue features a company that wants to help aspiring entrepreneurs achieve their dreams of operating their own home-based businesses, earning residual income and discovering more time freedom," said Deborah Heisz, publisher and editor-in-chief of Your Business at Home magazine. "In the October 2006 issue, prospective new recruits will have the opportunity to meet the people behind Isagenix—its founders and leaders in the field who have seized the opportunity to establish their own home-based businesses. They will learn how Isagenix is creating millionaires and making a difference in people’s lives both financially and physically. And they will discover that Isagenix’s founders have made it their mission to bring innovative products and a genuine opportunity for financial freedom to everyone."

The cover story, "Creating Millionaires," provides a detailed account of the founding of Isagenix and tells of Founder and Formulator John Anderson’s commitment to creating no-compromise products—as well as the Coover’s passion for helping Associates achieve health, wealth and freedom.

"This magazine clearly indicates to the world that Isagenix is a major player in the direct selling industry, and that we’re here to stay," said President and CEO Jim Coover.

"Your Business at Home is a powerful sales tool created for Associates to tell the Isagenix story," added Executive Vice President of Marketing and Sales Kathy Coover.

According to Vice President of Marketing Rick Despain, "After just four years since Isagenix was established, we now have compelling evidence that our compensation plan works and our products work, and this magazine—with its insightful and well-written stories—is the perfect vehicle for sharing this news with others."

Associates can order Your Business at Home from the Back Office or by calling Isagenix’s toll-free order line at 877-877-8111.

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